Link Building Basics

Jason Storm is a Web Developer and runs a consulting business. Visit his blog at http://www.onewaylinkbuilding.org for free articles and seo strategies.



Link Building Basics
A good analogy for links is votes, each link to your site is a vote in your favor and the sites with the most votes tend to get the highest rankings. Google & Yahoo place a lot of importance on the quality of your links in determining rankings.

In this article I will be sharing with you some important info on link building and some strategies to help your one way link building.

Before we get started, it's important to understand the fundamentals...

Beginning with the very basics, a link is a way of navigating from one webpage to another. To have a link within the same website is called an 'internal link'. An 'external link' takes you from a webpage in one website to a webpage in another website. The meaning of 'backlink' is that your site is being linked to from another website.

There are 4 different types of links:

* URL Link - This is simply a website url that is a link.

* Text Links (aka static links) - This is the most common type of link (when you click on a word or phrase and it is a link)

* Image Links - An image link is simply an image that you click on to navigate to another webpage.

* Dynamic Links - These types of links are in another programming language called Javascript and while they also take you from one webpage to another, they have 'extra codes' to perform special functions.

(these types of links can appear in many different forms)

It is important to be able to recognize these types of links, even if you are not familiar with web design and programming. You don't have to memorize the codes, just learn to identify each type of link.

Links provide navigation for human visitors and for 'spiders' (aka: crawlers, robots, bots). Simply put, a spider is a computer program that goes to websites and gathers information. Search engines use spiders to visit and 'index' your website. This means that they gather information about your site in order to list it in their search results.

When the search engine spiders index your website, they follow the links to get from one webpage to another. It's important to know that search engines cannot follow 'dynamic links' and do not follow html links that have a special code in them that says 'no follow'.

The place where 'no follow' is commonly found is in the "meta tags" section of the website. Meta tags are basically information that only the spiders see and not for the human visitor. You can see the code for any website in your browser by choosing 'view source'. (From Internet Explorer, choose Page » View Source. From Firefox choose View » Page Source)

If a search engine spider cannot follow a link from another website to yours, you can still receive visitors but the link will not have any value from a search engine optimization perspective.

What different kind of links could you get?

There are 2 types of links that you can get:

* One-way links - A one-way link is when another website links to you and you don't link back to them.

* Reciprocal links - A reciprocal link is when a website links to you and you link back to them.

One-way links are more valuable in the eyes of the search engines. However, each link has its own individual value based on: how relevant it is to your site, the text in and around the link, how much authority the website that links to you has, etc.

However, there are links that the search enginges rates as 'no value' links, even though they are bringing you boatloads of targeted visitors every day...

Generally speaking, the more websites that link to you the better. Link building is a time consuming task and to put your energy on getting 'high-quality links' will give you more value back on your invested work. 50 high quality links can be much more valuable from a search engine optimization perspective than 1000 'low quality links'.

What's a high quality link? - Links that brings you Page Reputation (which shows the search engines that other related websites consider you to be important), and links that give you PageRank. Sometimes both together and sometimes not...

To get high rankings on your website, you want to obtain links for targeted keywords. For this reason it's necessary to start with Keyword Research.

If your website is about "bird watching", the first step is to 'do keyword research' and find out which keyword you should aim for. While you could just start getting text links for the keyword phrase "bird watching", if no one is searching for that - you won't get any visitors. There's no sense in ranking on the first page for a keyword that no one is looking for.

Or, if there is a lot of competition for that keyword, you might want to pick a "lower hanging fruit".

This is an excellent free keyword research tool. (The numbers you see are searches/day.)

Another important part is making sure your page is optimized for the keyword you are targeting. If you are focussed on building one way links to your site but the links have anchor text which doesn't even appear on your page, you will likely be wasting your time. (I say likely assuming that you have some competition for your targeted keywords, if there is no competition then it doesn't matter).

In this case a site that has fewer one way links but much better on-page optimization is likely to rank higher. Or maybe you are building one way links to your site but they are just url links and not anchor-text links. Another site that has less links than you but better quality (anchor-text) will be likely to rank higher.

Ideally, you want to build a lot of one way links that have anchor text which includes the primary and secondary keywords that your page is optimized for. Google also uses Latent Semantic Indexing which (in a nutshell) means that they study the synonyms of the keywords on your page. This is to prevent spammers from just loading every second word with their keywords. Their algorithm looks at all the words on your page and how they relate to each other.

So, there's no sense in building one way links if your content is not worthwhile. The first thing you want to do is to optimize your sites for you visitors. Then, you can go through and "sprinkle" your keywords. Then, go out and get one way links with the anchor-text of your targeted keywords, ideally getting most of these links from websites that are related to yours.

Yes, Google looks at how the content on your site and the content on the site you link to relate with eachother. Fewer links to your business site from other business sites will be more valuable link-wise than more links coming to you from a site about video games..

Don't make these link building mistakes:

* Don't spend all your time getting one way links from sites with no Page Rank. One or two links from related Page Rank 5+ sites can be worth more than 100 links from sites with no PR.

* Be careful about buying links or you can get banned. Site Wide links is something you should be extra careful about. To go from having only a few backlinks one day to having hundreds one day later is something that can lead to penalizion by Google.

* Don't spend all your time building one way links that are url-links, you want to get anchor-text links.

*Important is to NOT get "No-Follow" links, since they don't bring any value to your site.

Happy Link Building!


Visit http://buildlink.blogspot.com/ for more about Link building.

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Differences Between Online and Offline Business

Tsuyoshi E. Suzuki is an Expert Internet Marketer. Making money easy. Use this web traffic generator, you can get very targeted visitors to any kind of websites for FREE! Making money internet Now! http://www.my-money-printer.com

Differences Between Online and Offline Business
Online marketing is a billion dollar industry that is fast overtaking the traditional means of advertising. Online marketing, (also known as web marketing, search engine marketing, SEO or internet marketing) is vital in today's internet savvy world. It has been proven to be the most cost effective investment in capturing targeted product enquiries and online sales, resulting in a growth for your bottom line and your business. It helps you to promote your business and is extremely cost effective and measurable. Differences Between Online & Offline Business

Business

Internet marketing is associated with several business models. More and more flea market sellers are putting their items up for sale online and running their business out of their homes. For both companies and consumers that participate in online business, security concerns are very important. The main models include business-to-business (B2B) and business-to-consumer (B2C). Are only experienced in some areas of online marketing and will sell you this whether its right for your business or not. Most companies will promise you the world to get your business. It allows people to stay in touch, information to be found quickly, and businesses to reach potential clients all on a much more cost effective basis than ever before.

Media

The Internet has brought many unique benefits to marketing including low costs in distributing information and media to a global audience. The interactive nature of Internet media, both in terms of instant response, and in eliciting response at all, are both unique qualities of Internet marketing. Internet marketing is the process of growing and promoting an organization using online media. Compared to traditional media, such as print, radio and TV, Internet marketing can have a relatively low cost of entry.

Strategy

Internet marketing strategy includes all aspects of online advertising products, services, and websites, including search engine marketing, public relations, social media, market research, email marketing, and direct sales. But what most companies overlook is that before you do any form of web marketing you need to have a clear out that will work for your particular business, in your particular industry. Do not focus first on understanding your business and creating the correct marketing strategy, instead they blast away with your dollars and hope for the best. A well thought through this system strategy demands thorough understanding of the internet. Online marketing website providing simple easy to understand tactics and information on how to implement a successful online marketing strategy for your website. Due to the increase number of search engine users it is advisable to have an impelling Online Marketing strategy to make a good business.

Conclusion

Online marketing has been proven to be the most cost effective investment in capturing targeted product enquiries and online sales, resulting in a growth for your bottom line and your business. Online marketing is helps you to promote your business on the Internet and eMarketer provides the information marketers need to keep up-to-date with trends and developments in online marketing and emerging media. Therefore, the website owner could make use of the many online marketing companies.

Increase success rate on make money online

Cost of fuel prices and stress in the traditional work place has turned million of people thinking to make their living via Internet,Large numbers of {online opportunities" are popping up to meet the demand. Some are good and some are not.

Some are simply trying to rake in some quick cash and offer nothing in return. This always happens when there is money to be made. The scam artists will show up taking advantage of people that do not do their research. Can this be avoided? Well the truthful answer, in my opinion, is that it can be minimized.There are several ways to increase your chances for success and minimize your risk level. They are as follows:

1. Research needs to be done before you join any program. I suggest either using a website like mine, but not necessarily mine, that has done some research for you or be prepared to spend the hours doing so yourself.
2. Make every effort to join programs that offer money back guarantees. That does not mean every program that does not offer a money back guarantee is bad, but make every effort to protect yourself. In fact the most popular Rebate Processor on my site does not offer a money back guarantee.
3. Check what is popular with other people. If many people are using the programs than one can assume they must be doing something right. I, like I would imagine other web site owners, rate programs on my Top10 page in order of popularity and feedback from visitors who frequent my site.

You can further increase your chances for success by matching what I call your work at home profile. What is your work at home profile you may ask?

It is understanding your current skill sets, comfort level, available time to work at home, income objectives and income goals. Many times people give up in failure when they are asked to do something they are not comfortable doing. Don't join an affiliate program if you don't like dealing with people or talking to people. It's not a good fit. There are plenty of other programs to choose from.

If you are online your most likely have everything required to do any task required by a work at home or home based business opportunity. What should you do next? Here is what I recommend:

1. Research programs that meet your work at home profile.
2. Narrow down your choices to 2 - 3 programs.
3. Join and read the step-by-step guidance.
4. Exercise patience and work from home performing the task required.
5. Once you have worked the 2 - 3 programs for 3 - 6 months you can focus on the ones you enjoy the most.

Do not simply join the first program you see when you Google for programs. This is a recipe for disaster. Take your time and give yourself the best chance for success.

Start a home base business online without spending a lot of money

Are there any ways to start a home base business online without spending a whole lot of money and even no money at all?

Let’s take a look at a few ways to advertise your home business that will cost you a lot of money that most people just don’t have the money to do right up front.


If you are doing pay per click advertising online you will need a lot of money to keep it going especially if you do not know what you are doing. Believe me I know I burned through a lot of money before I figured it out. You will need a constant flow of money to keep the ads going long term. Whether it is ppc on Yahoo, Google, banner ads or any other form of ppc when your money runs out you get no more traffic at all. No traffic no profits. If you are on a budget this way may not be for you. Of course if you are making money with your pay per click campaigns then keep going.

Now if you are buying leads and cold calling for your home business good luck. This is probably the hardest way a build a business. Once again when you run out of money the leads stop right there. Most of the leads you buy don’t even qualify to be a lead or business owner. I have been this route and it is brutal. Most people don’t even remember filling out any form online. They are just surfing the web kicking tires. A total and complete waste of money, time and frustration for you and your business. Very few people actually succeed doing this method.

If you are doing any kind of offline marketing, same thing you will needs lot’s of money to keep it going. Postcard marketing does work if done right. You would need a few thousand dollars up front to start a postcard campaign, so it can get costly right up front, but also profitable. Any other kind of advertising whether it is in classified ads, magazines or any other kind of print publication you still need a constant flow of money to keep it going.

In summary most people who start their own home business are living paycheck to paycheck and don’t have a lot of money for huge ad campaigns although they do work if done right. There are plenty of ways you can advertise your business online without spending any money at all.

Home Business motivated

To stay motivated and working towards making your business successful.we need to know the great benefit of having our own home business.

Here are some of the more common reasons why we starting our own home business.


1. To be their own boss. you are the one that controls everything over your business if you are the boss...

2: Financial freedom .Its possible be financially free with your own home based business if you put in the time and effort it takes to achieve that goal.

3: Not having to worry about being laid off or fired . Don’t ever have to worry about this again because you are the one that will now control your future.

4:Work any time you like day or at night. A lot more freedom with your own home business.

5.Spending more time with your friend and family .

You need to know your reason so that when you start getting discouraged or frustrated you can remind yourself why you started your own home based business.

Keep learning and doing the right thing is very vital to the success of long term home business. Make sure you know what your ability and don't even thing about overnight success.And don't get scammed.

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